Projects
“To stay ahead in innovation, look at horizontal industries and the ones leading your current industry, someone is always doing something new.“
Jeff Butler, Author & Keynote speaker
​Audience POV Survey
​We are currently conducting a survey to further understand our customer's needs and preferences. Cosmetic products cover a wide range of audiences and it's important for us to meet their need through our products. Please spare us 5 minutes of your time to answer our survey!
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​We're now on Shopify
APJ Group has long since utilised various online store platforms to distribute and market our or our client's products. This time, we have decided to broaden our opportunity and make our product available on Shopify. Take a look at our Shopify Store and get yourself a promotion of a lifetime.
​Wahadabisen
(和肌美泉)
​BotaVita & BotaVita Homme
Wahadabisen is a product we have developed with our partner companies in Japan. Wahadabisen focuses on bringing out natural beauty by using only natural ingredients. Our ingredients consist of mainly Japan’s botanical herbs.
Wahadabisen focuses mainly on facial care and produces face masks, face lotion, and face wash as its main product line. We have exported Wahadabisen from Japan and have introduced it to Singapore and Malaysia.
BotaVita is a name we derived from Botanical Vitamin. This brand's focus is to create an eco-friendly plant-based cosmetic product line. BotaVita is still in its initial stage, whereby its lineup only consists of the Cleansing Butter. Although still in its R&D stages, BotaVita is planning to expand its line of products.
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BotaVita Homme is an extension of the BotaVita brand. BotaVita Homme focuses on creating an eco-friendly plant-based cosmetic product line. But, different from BotaVita, BotaVita Homme focuses on cosmetics products for men.
​Coming Soon
“Innovation is taking two things that exist and putting them together in a new way.“
Tom Freston (born 1945), Co-founder of MTV
​Halal Cosmetics
APJ Group aims to rebrand and reformulate our cosmetic products and produce a Halal certified, Made in Japan Skin Care product line under the brand BotaVita and BotaVita Homme. We aim to get our products certified specifically by JAKIM. We target to to fully gain the confidence of our Muslim customers.
​We are manly focused
APJ Group aims to challenge itself by entering this market through the brand Botavita Homme. With relatively tougher, oilier, and thicker skins than women, producing products for males involves a myriad of challenges. In that order, BotaVita Homme plans to take a careful step by carefully researching its formula before developing its product.
​Sustainable Packaging
APJ Group is going green and supporting the environment. To switch all our packaging to "Sustainable Packaging", APJ Group are researching methods and looking up partners to collaborate with. There have been many breakthroughs in plant-based packaging and biodegradable plastic packaging. This also means that it’s getting easier for your brand to reduce its carbon footprint.